Is There a Sense of Visual Balance in Your Web Design?

Web design is meant to give your visitors a soothing experience along with triggering call-for-action. A balanced design is something that feels good to the eyes and has a sense of consistency within it. In one word, Balance is synonymous to harmony.

You know what balance is, but when you hear about visual balance, it might seem a bit tricky. A web design without balance looks out of proportion and has a bad impact on the person viewing it. When talking about balancing web-designs you will come across the following terms:

1.Symmetrical Balance
2.Asymmetrical Balance
3.Horizontal Balance
4.Vertical Balance
5.Horizontal balance

This is about placing object towards the centre of the frame/ layout and is the most pleasing design types. Some characteristics of this approach include using images of same size and creating a grid-based text structure. Because of its pleasing nature, most of the modern day websites are designed based on horizontal balance. Symmetrical web designs make you feel at ease and make things simpler. Visitors absolutely love such clean and structured designs so you just need to take care of the visual appeal.

Asymmetrical Balance

Asymmetry adds extra appeal to web designs and there can be hundred ways to design a web page asymmetrically. So repetition in design is a rare chance. Typically such designs are composed of a huge background image and the objects such as images, texts, etc are placed away from the center.

Another approach of asymmetrical designing is to use unequal objects above the fold. Asymmetry does not only deal with the placement of objects but also takes account of the colors and shapes. This gives professional web designers NSW a lot of room for experimentation. Asymmetrical web designs are a great way to appeal visitors and induce call-for-action.

Horizontal Balance

Horizontally balanced websites are recommended for those who have conservative clients. A horizontally balanced web page would
typically have equal sized objects in line to improve user experience. If creativity is not your major concern then your web page should be simple and balanced.

Vertical Balance

Vertical balance features equal sized objects both on the top and bottom panel of the website. This type of design is appropriate for content-based websites. Large images can be balanced with white spaces or rich coloured elements.

Other Factors that Affect the Balance of a Web-Design

Websites are created for ultimate user experience and some factors should be taken care of when designing a particular web-page. Here is a list of factors that help to make your website balanced and enhance user experience:

  • Color
  • White Space
  • Images
  • Object Size
  • On-page Location

Visual balance can be easily achieved by using the above mentioned web design elements. The concept of balance is very flexible so never be afraid to try something new.

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